Who we are
GameSense was created by BCLC and is now recognized across the industry as a leader in promoting safer gambling attitudes and behaviours. Through honest conversations and trusted information, GameSense makes it easier to understand how gambling works, and how to keep it fun.
We believe that gambling should always be enjoyable and informed. That’s why GameSense gives you practical tools, real facts, and approachable advice to help you make choices that work for you. Whether you play occasionally or often, we’re here to help you stay in control and confident about the way you play.
Our team includes members focused on player health programs, advancement, and training, as well as our friendly GameSense Advisors who are available online, by phone, and in person at your local casino and community gaming centres across BC.
What we do
GameSense is your source for tips, tools and support to help keep gambling fun.
With GameSense, you can learn about behaviors to help keep play positive and fun. We’ll also teach you how the games you’re playing work, because when you understand the game you can make more informed decisions. And if gambling stops being fun, we’re here to help too.
From your first spin at the slots, to picking your lottery numbers, or for bets on your favorite sports team, GameSense is here to help guide you every step of your play.
Our vision
BCLC’s players demonstrate the safest gambling behaviours in the world.
“BCLC offers exceptional gambling entertainment experiences, and a key part of that experience is making sure it stays enjoyable for our players. Our approach to safer play is to be transparent about how gambling works and to provide straightforward tools and guidance to enjoy our products in a sustainable way. We want our players to gamble in the safest way possible so our they can feel confident and in control, and we can continue investing in communities across our Province." - Ryan McCarthy, Director Player Health
Learn more BCLC’s commitment to player health
